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October 27, 2004 - BOWLING FUNDAMENTALS SCORES A STRIKE WITH BOWLING FANS

October 27th, 2004:

Michelle Mullen.
FOR IMMEDIATE RELEASE
Contact: Michelle Mullen Telephone: 248-615-9060
BOWLING FUNDAMENTALS SCORES A STRIKE WITH BOWLING FANS FARMINGTON HILLS, MICH.,
October 27, 2004

Within its first year of publication, Bowling Fundamentals by Michelle Mullen is proving itself to be one of the most impressive debut efforts in bowling instruction. As of Sept. 30, 2004, Bowling Fundamentals has sold 7,065 copies since it debuted 12 months earlier. The #2 title has sold 4,253 copies in the same period.

The statistics are based on Nielsen BookScan rankings, which record sales from major retailers such as Barnes & Noble, Borders, Amazon.com and others.

Bowling Fundamentals brings back the basics to bowling. Easy to read, the book is written from an experienced coach's perspective. Both the novice and the skilled bowler will learn to take their game to the next level.

"After reading Bowling Fundamentals, it was easy to visualize my bowling technique," says Janet Petrowsky of San Diego, Calif. Petrowsky credits Mullen's book with helping her raise her average from 107 to 138 in one season. "The book diagrammed and explained things in a way that was very movement-oriented. The language was clear and concise. My bowling got better from having read the book and visualized the techniques. I have recommended Bowling Fundamentals to all my friends."

"My wife had the book, and I picked it up," says Ed Hill, a league bowler from Livonia, Mich. "I was struggling; my average dropped 16 pins last year, from 192 to 176. All I did was read the beginning chapters, and it put everything in perspective for me. I did the visualizations and shot 641 my next league night.

"Of all the bowlers' aids out there, this book is really where it's at."

Mullen is a USA Bowling Gold-Level Coach in her 18th year of coaching. Four-time PWBA Champion and 1990-2000 PWBA "Midwest Player of the Decade," Mullen co-owns Your Bowing Coach, Inc. and Aleta Sill's BOWLING WORLD, Inc., based in the Detroit area, with bowling's first "Lady Millionaire," PWBA Hall of Famer and USA Bowling Silver-Level Coach, Aleta Sill.

Mullen and Sill conduct group clinics and private lessons for bowlers of all skill levels. To obtain a signed copy of Bowling Fundamentals, or to inquire about coaching, visit www.YourBowlingCoach.com or call Aleta Sill's BOWLING WORLD at 248-615-9060. Bowling Fundamentals is published by Human Kinetics, Champaign, Ill., and retails for $14.95.


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